I'm a design leader for companies with complex or technical products.

Discovery, product and design. I help teams build the right things, and build them well.

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Someone has an idea, and the team just starts building. Nobody asks if it's the right problem.

We don't have time to do user research, it's always pushed to next quarter.

We keep building, but we are not sure how the things we build are being used.

We have skilled designers, but they get involved late, after the decision is already made.

I've seen this in many organisations I've worked with. I can help your team turn it around.

How can I help your team?

Validate early

Find out what's worth building, by testing the risky assumptions first.

Audit & improve

See how the product works for the people using it, and improve it.

Coach & lead

Grow your team's confidence, craft and ways of working.

He has a rare talent for balancing strategic vision with hands-on guidance. Under his leadership, our UX practices evolved significantly, and his influence extended beyond the team, shaping a more user-centric mindset across the organization.

Companies I have worked with

Let's talk.

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